Creative Direction,
LED Design
A creative collaboration bringing motion storytelling to life on the property’s most visible platform: the large‑scale resort LED network.
Turning screens into visual landmarks, pacing, palette, and polish
A sustained art-direction partnership with Render Impact elevating LED screen content across the property with immersive animations aligned to brand and seasonal campaigns.
Motion
Cinematic pacing and transition polish.
Aesthetics
Palette, textures, and finishes that feel of‑a‑piece.
Brand Integrity
Logo treatment and voice, upheld on‑screen.
Seasonality
Weekly planning and campaign rollout.
The Opportunity
The LED network was the most visible stage on property, but its content needed the pacing, cinematography, and brand discipline to match the experience around it.
- Raise the standard of LED motion content
- Tie motion back to active brand campaigns
- Own pacing, palette, and logo use
- Partner with Render Impact on weekly production
The Strategy
We led art direction on narrative arcs, visual pacing, and aesthetic details, keeping every screen’s story aligned with the brand while raising the visual polish.
- Direct motion storyboards and pacing
- Guide palette, type, and logo use
- Review output weekly with Render Impact
- Align LED campaigns with the broader brand calendar
Selected Applications
The Impact
Transformed the LED network into visual landmarks.
Provided high-end touchpoints that strengthened guest impression.
Raised overall motion quality across the property.
