Release Pool
Parties
Immersive lifestyle branding for the most iconic pool party series in the Valley.
Polished enough for the resort. Loud enough for the wave pool
A seasonal identity and campaign system for Talking Stick Resort’s wave-pool party series, built to attract a younger audience without stepping out of the property’s luxury tier.
Visual Identity
High-contrast imagery with a polished‑but‑playful feel.
Motion
LED stage visuals and social animations.
Campaign
Experience-first messaging across every channel.
On-site
Wristbands, signage, swag, and step‑and‑repeats.
The Opportunity
The pool-party market in Phoenix was crowded, but Release needed to stay polished, more elevated than the club scene while still selling the energy of the wave pool.
- Attract a younger audience to Talking Stick Resort
- Stand out in a saturated pool-party market
- Keep the feel polished, not clubby
- Systemize the brand across a full season
The Strategy
Bold, clean visuals with high-contrast imagery, playful typography, and experience-first messaging that sold the energy of the event, not a line-up sheet.
- Build seasonal campaign visuals
- Design social graphics and motion assets
- Ship LED animations and stage visuals
- Produce wristbands, signage, and swag
The Impact
Became one of the most talked-about pool party series in Arizona.
Attracted a younger demo without compromising the resort brand.
Delivered a seasonal system easy to relaunch each summer.
