Wicked
Ball
A reimagined Halloween tradition where immersive storytelling meets nightlife spectacle.
From a party with a DJ to a fully immersive signature experience
A creative evolution of Talking Stick Resort’s decade-plus Halloween event, refined, cinematic, and unmistakably premium, positioning it against a saturated Phoenix and Scottsdale nightlife calendar.
Identity
Theme logos that carry the event’s personality.
Motion
LED takeovers that turn the property into a set.
Campaign
Social, email, and web executions tuned for anticipation.
Environment
Signage, decor, and wayfinding that feel bespoke.
The Opportunity
Wicked Ball had been running for over a decade. Leadership wanted it to feel cinematic and premium, not another Halloween party in a city full of them.
- Evolve a decade-old event without losing equity
- Differentiate in the Phoenix & Scottsdale market
- Support premium elements like the $10K costume contest
- Create a system for LED, signage, and campaign
The Strategy
We treated Wicked Ball as event storytelling, creating theme logos, cinematic campaign imagery, and LED takeovers that made the property itself part of the show.
- Design brand identity and theme logos
- Build campaign graphics and social assets
- Direct LED takeovers and motion graphics
- Ship signage, wristbands, menus, and decor
Selected Applications
The Impact
Shifted perception from “party with a DJ” to signature immersive experience.
Increased anticipation and social traction year over year.
Raised overall guest satisfaction for the Halloween calendar.
