Creative Direction - Collaboration with Render Impact

A creative collaboration that brought motion storytelling to life on our most visible platform: our large-scale resort LED network.

The Ask

We partnered with Render Impact to elevate our LED screen content across the property, introducing immersive animations that align with our brand and seasonal campaigns.

My Role

I served as creative lead and brand steward, providing art direction, visual feedback, and weekly check-ins to ensure the motion graphics aligned with campaign strategy and maintained brand integrity.

The Strategy

Our goal was to infuse storytelling and cinematic polish into each LED activation. I helped shape the narrative arcs, visual pacing, and design aesthetics, ensuring every second felt premium, on-brand, and visually cohesive with our static creative.

The Deliverables

• Art direction for Render Impact motion content 

• Weekly collaboration and design review 

• Visual guidance tied to brand identity and campaigns 

• Quality control for pacing, palette, and logo use

The Impact

The motion content transformed our LED screens into visual landmarks. From seasonal animations to campaign tie-ins, these graphics now offer a high-end touchpoint that strengthens our guest impression from the moment they arrive.