Creative Direction
CreativeDirection—LEDDesign
Role
Creative Lead / Art Director
Year
2024
Location
Talking Stick Resort
Type
Creative Direction
A creative collaboration that brought motion storytelling to life on our most visible platform: our large-scale resort LED network.
The Ask
We partnered with Render Impact to elevate our LED screen content across the property, introducing immersive animations that align with our brand and seasonal campaigns.
I served as creative lead and brand steward, providing art direction, visual feedback, and weekly check-ins to ensure the motion graphics aligned with campaign strategy and maintained brand integrity.
The Strategy
Our goal was to infuse storytelling and cinematic polish into each LED activation. I helped shape the narrative arcs, visual pacing, and design aesthetics, ensuring every second felt premium, on-brand, and visually cohesive with our static creative.
Deliverables
- Art direction for Render Impact motion content
- Weekly collaboration and design review
- Visual guidance tied to brand identity and campaigns
- Quality control for pacing, palette, and logo use
The Impact
The motion content transformed our LED screens into visual landmarks. From seasonal animations to campaign tie-ins, these graphics now offer a high-end touchpoint that strengthens our guest impression from the moment they arrive.
In Motion
Video
Render Impact — LED Reel
The Work
Selected Deliverables
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