Portfolio

Selected Work

Brand strategy, creative direction, and campaign design for casino resorts, entertainment venues, and sports partnerships.

Strategy booklet mockup for Talking Stick Resort

Brand Strategy

Strategic Brand Architecture

2026/Creative Director / Brand Strategist

Elevating the 4-Diamond Experience

Life Well Played brand guide with resort at sunset

Brand Campaign

Life. Well Played.

2025/Art Director

A brand extension campaign giving longevity, cohesion, and creative systemization to a proposed identity

Salt River Rewards tier card designs

Loyalty Program Brand & Identity

Salt River Rewards

2023/Creative Director, Lead Designer

A modernized loyalty program visual identity designed to energize guest participation

A Legacy of One brand presentation books

Internal Brand

A Legacy of One

2024/Creative Director, Lead Designer

A culturally rooted internal brand honoring heritage, excellence, and the enduring legacy of every team member

Uniquely Arizona brand campaign guide

Brand Campaign

Uniquely Arizona

2023/Art Director

An energetic brand expansion bringing personality, clarity, and humor to an existing creative direction

King of Poker billboard at dusk

Campaign

The New King of Poker

2023/Creative Director, Lead Designer

A bold campaign relaunching the largest poker room in Arizona with a confident, Vegas-level identity

SuperZona event poster concepts

Event Branding

SuperZona

2023/Creative Director

A weeklong identity celebrating Phoenix's host city status for the Super Bowl, bringing big energy to TSR

Wicked Ball Shipwrecked and Never After posters

Event Branding

Wicked Ball

2021 & 2022/Creative Director & Lead Designer

A reimagined Halloween tradition where immersive storytelling meets nightlife spectacle

Release After Dark billboard at sunset

Event Branding

Release Pool Parties

2019–2021/Creative Director & Lead Designer

Immersive lifestyle branding for the most iconic pool party series in the Valley

Diamondbacks partnership building wrap

Partnership

Arizona Diamondbacks Partnership

2023–2026/Lead Creative Partner

An ongoing creative collaboration that blends sports, entertainment, and brand synergy through promotions, sponsorships, and fan engagement

LED hallway installation

Creative Direction

Creative Direction — LED Design

2024/Creative Lead / Art Director

A creative collaboration that brought motion storytelling to life on our most visible platform: our large-scale resort LED network

Grid of promotional flyer stacks

Graphic Design

Promotional & Graphic Design

2018–2026/Senior Designer

A deep bench of creative design from daily promotions to VIP experiences, bringing consistency, clarity, and energy to every guest interaction