Wicked Ball
A reimagined Halloween tradition where immersive storytelling meets nightlife spectacle.
The Overview
Wicked Ball has been Talking Stick Resort’s signature Halloween event for over a decade. In recent years, I led a creative evolution, developing new concepts that pushed the boundaries of themed entertainment while elevating the visual identity to a more cinematic, high-design space.
My Role
Creative Director & Lead Designer. I developed the full brand vision for Wicked Ball across multiple years, including theme ideation, naming, brand identity, visual direction, campaign design, and all supporting assets for digital and on-site activations.
The Strategy
Phoenix and Scottsdale are saturated with Halloween nightlife, so Wicked Ball had to feel bigger, bolder, and more refined than club promotions.
Our goal: create scroll-stopping creative that doubled as event storytelling and positioned Wicked Ball as a can't-miss luxury Halloween experience — complete with a $10K costume contest and nationally recognized DJs.
2021: Shipwrecked
A fantasy-sci-fi mashup set in an eerie, oceanic underworld, where sirens, shipwrecks, and treasure ruins collided beneath a moonlit sky.
Creative Notes:
Monochromatic teals and deep sea blues
Coral textures and decayed ship details
Chrome typography with nautical grit
Mermaid-meets-cyberpunk costume styling
Integrated glowing FX and moonlit elements
2022: Never After
A surrealist fairytale turned nightmare. This theme twisted beloved stories into dark, seductive tales — featuring cursed queens, shattered mirrors, and haunted forests.
Creative Notes:
Gothic serif type with fractured overlays
Crimson reds, forest greens, twilight purples
Light leaks and dreamy smoke textures
Conceptual props (e.g., poisoned apples, blood red lips)
Mirror motifs throughout wayfinding and visuals.
Deliverables (Each Year)
Brand identity and theme logos
Campaign graphics for social, web, and email
LED screen takeovers and motion graphics
Environmental signage and branded décor
Wristbands, entry signage, and menus
Promotional materials for Entertainment & Promotions
The Impact
Each year’s theme helped raise the bar for what Wicked Ball could be. These rebrands shifted the event perception from a “party with a DJ” to a fully immersive signature experience, increasing anticipation, social traction, and overall guest satisfaction.
