Event Branding
WickedBall
Role
Creative Director & Lead Designer
Year
2021 & 2022
Location
Talking Stick Resort
Type
Event Branding
A reimagined Halloween tradition where immersive storytelling meets nightlife spectacle.
The Ask
Wicked Ball has been Talking Stick Resort's signature Halloween event for over a decade. In recent years, I led a creative evolution, developing new concepts that pushed the boundaries of themed entertainment while elevating the visual identity to a more cinematic, high-design space.
As Creative Director and Lead Designer, I developed the full brand vision for Wicked Ball across multiple years, including theme ideation, naming, brand identity, visual direction, campaign design, and all supporting assets for digital and on-site activations.
The Strategy
Phoenix and Scottsdale are saturated with Halloween nightlife, so Wicked Ball had to feel bigger, bolder, and more refined than club promotions. Our goal: create scroll-stopping creative that doubled as event storytelling and positioned Wicked Ball as a can't-miss luxury Halloween experience — complete with a $10K costume contest and nationally recognized DJs.
2021: Shipwrecked
A fantasy-sci-fi mashup set in an eerie, oceanic underworld, where sirens, shipwrecks, and treasure ruins collided beneath a moonlit sky.
- Monochromatic teals and deep sea blues
- Coral textures and decayed ship details
- Chrome typography with nautical grit
- Mermaid-meets-cyberpunk costume styling
- Integrated glowing FX and moonlit elements
2022: Never After
A surrealist fairytale turned nightmare. This theme twisted beloved stories into dark, seductive tales — featuring cursed queens, shattered mirrors, and haunted forests.
- Gothic serif type with fractured overlays
- Crimson reds, forest greens, twilight purples
- Light leaks and dreamy smoke textures
- Conceptual props (e.g., poisoned apples, blood red lips)
- Mirror motifs throughout wayfinding and visuals
Deliverables (each year)
- Brand identity and theme logos
- Campaign graphics for social, web, and email
- LED screen takeovers and motion graphics
- Environmental signage and branded decor
- Wristbands, entry signage, and menus
- Promotional materials for Entertainment and Promotions
The Impact
Each year's theme helped raise the bar for what Wicked Ball could be. These rebrands shifted the event perception from a "party with a DJ" to a fully immersive signature experience, increasing anticipation, social traction, and overall guest satisfaction.
In Motion
Video
Wicked Ball 2021 — Hype Video
Wicked Ball — Teaser
The Work
Selected Deliverables
Click any image to view full size
Next Project
Release Pool Parties
Event Branding • 2019–2021